AUSA 2026 Engagement Sprint
Arrive at AUSA 2026 with a plan.
AUSA isn’t the Israeli Ecosystem. You can’t show up and fit right in because you served with half the people in the room. AUSA is the largest land warfare exposition in the world. 700+ exhibitors. 45,000+ attendees. Three days.
Nobody discovers you there.
The companies that win at AUSA built their pipeline before wheels-up. They knew exactly who they needed to meet, those targets knew who they were before they landed, and every conversation on the floor was a second touch, not a first.
How it works
We start with a conversation. What does success look like at AUSA for you specifically? Pure sales pipeline, or are you also looking for government advisors, design partners, or program champions? Do you want to prioritize government, the commercial defense sector, or a mix? Your objectives shape the entire campaign, and we build around them.
From there, we work with you to identify the people you want to be sitting across from in Washington. Not company names. People. Named individuals who are likely to attend, whose mandate aligns with what you do, and who are reachable through a combination of direct outreach and the relationships we bring to the table. We prioritize the ones most likely to want to meet you, based on their role, their recent activity, and what we know about the programs and priorities they’re working on.
Then we go to work.
Targeted Prospect List: Up to 50 Targets we focus on
Built with you. Government contacts, prime BD leads, integrators, program office staff, ecosystem players. Refined continuously as attendance becomes clearer in the weeks before the show. The list is your campaign foundation and it stays live until show week.
AUSA One-Pager
A single page built for the U.S. defense buyer. Your capability, your TRL, your operational proof, your export status, your ask. No marketing language. The document a program officer can forward internally and a prime’s BD lead can drop into a pipeline review. The workhorse asset of your entire campaign.
Email Outreach Sequence
A complete, ready-to-send email sequence targeting your prospect list. Written for you, sent from you. Specific, capability-driven messaging that references why this person, why AUSA, why 30 minutes. The kind of email that gets answered because it reads like it took effort, because it did.
LinkedIn Warming Campaign: up to 100 prospects
We expand the prospect list to up to 100 named individuals and run a low-touch LinkedIn engagement campaign in the weeks before the show. Thoughtful comments on their content. Genuine engagement, not spam. So when your connection request or email lands, you are already a familiar name. This is the difference between a 5% response rate and something meaningfully higher.
Six Pre-Show LinkedIn Posts
One post per week in the six weeks leading up to AUSA, published from your profile, written to draw the attention of a specific prospect type on your list. Your capability framed around their problem, timed for the window when everyone is planning their floor schedule and looking for reasons to book meetings.
Why us
This is not a marketing agency learning defense on your dime. This is 20+ years of marketing execution applied exclusively to the U.S.-Israel defense-tech ecosystem, with working relationships across the primes, the program offices, and the organizations that move this market. We know who is walking the floor at AUSA because we work with them the other 51 weeks of the year.
Capacity is capped
Pre-AUSA campaign work cannot be compressed. Week-six deliverables require week-six commitment, so we take a strictly limited number of companies per AUSA cycle. When the slots are gone, they’re gone.
Investment
$4,500 flat. No retainers, no hourly surprises, no scope creep.
